The soundtrack of your day, personalized by design.

A visual engine for ideas — powered by emotion, organized by design.

We break down how Duolingo blends playful UX, thoughtful progress design, and behavioral psychology to make language learning addictive—in the best way.

A teardown of the subtle UX cues that convert startups and enterprises without ever feeling salesy.

We break down the invisible structure that makes users feel fast, smart, and in control from minute one.

How their zero-data screens do onboarding, education, and conversion — all without feeling like a tour.

Groceries in minutes — and every second in the UX counts.

A teardown of how Calendly flips power dynamics while keeping friction invisible and choices easy.

This breakdown maps how GitHub speaks fluent builder — through prioritization, context memory, and ergonomic UX patterns.

A deep dive into the tiny affordances and cues that drive collaboration without pushy growth hacks.