When Raaga Took Shape - Palmer® - Minimal Portfolio & Agency

WHEN RAAGA TOOK SHAPE

Friday, April 12, 2024

An identity system created for Raaga, a brand curating antique and limited-edition musical instruments. The design reflects the richness of sound and tradition through crafted forms, timeless typography, and warm metallic tones.

Category:

Brand Collaterals & Marketing Assets

Client:

Raaga

Tools:

Adobe CC

Essence

Raaga celebrates the heritage of handmade instruments.
  The goal was to create a visual language that mirrors the rhythm of craftsmanship, intricate yet balanced. The identity draws from Indian classical roots, interpreted through a modern aesthetic that feels both ornamental and grounded.

Logo Design

The logotype captures harmony between tradition and design.
  Each letterform was custom-shaped to echo the curves of musical notation, blending softness with structure. The metallic gradients are inspired by copper and brass, reflecting the materials that define classical sound while adding a sense of permanence and luxury.

Brochure Design

The brochure functions as both catalogue and keepsake.
  Minimal layouts, serif type, and rich brown tones were used to highlight the tactile beauty of each instrument. Every spread balances visual silence with detail, inviting the reader to slow down and experience the brand’s rhythm.

Brand Guidelines

Raaga is a study in restraint and reverence. Born from the discipline of music and the craft of touch, it carries the poise of classical instruments into a visual language of balance. Every surface, tone, and type choice mirrors the rhythm of handmade sound — measured, patient, and precise. The brand does not perform; it listens. It moves at the pace of craft, revealing beauty in silence and structure in simplicity.