When Raaga Took Shape
When Raaga Took Shape
When Raaga Took Shape
An identity system created for Raaga, a brand curating antique and limited-edition musical instruments. The design reflects the richness of sound and tradition through crafted forms, timeless typography, and warm metallic tones.
An identity system created for Raaga, a brand curating antique and limited-edition musical instruments. The design reflects the richness of sound and tradition through crafted forms, timeless typography, and warm metallic tones.
An identity system created for Raaga, a brand curating antique and limited-edition musical instruments. The design reflects the richness of sound and tradition through crafted forms, timeless typography, and warm metallic tones.
Year
Year
2024
2024
client
client
Raaga
Raaga
Category
Category
Brand Collaterals & Marketing Assets
Brand Collaterals & Marketing Assets
Essence
Essence
Essence
Raaga celebrates the heritage of handmade instruments.
The goal was to create a visual language that mirrors the rhythm of craftsmanship, intricate yet balanced. The identity draws from Indian classical roots, interpreted through a modern aesthetic that feels both ornamental and grounded.
Raaga celebrates the heritage of handmade instruments.
The goal was to create a visual language that mirrors the rhythm of craftsmanship, intricate yet balanced. The identity draws from Indian classical roots, interpreted through a modern aesthetic that feels both ornamental and grounded.
Raaga celebrates the heritage of handmade instruments.
The goal was to create a visual language that mirrors the rhythm of craftsmanship, intricate yet balanced. The identity draws from Indian classical roots, interpreted through a modern aesthetic that feels both ornamental and grounded.
Logo Design
Logo Design
Logo Design
Every curve a note, every serif a rhythm.
Every curve a note, every serif a rhythm.
Every curve a note, every serif a rhythm.
The logotype captures harmony between tradition and design.
Each letterform was custom-shaped to echo the curves of musical notation, blending softness with structure. The metallic gradients are inspired by copper and brass, reflecting the materials that define classical sound while adding a sense of permanence and luxury.
The logotype captures harmony between tradition and design.
Each letterform was custom-shaped to echo the curves of musical notation, blending softness with structure. The metallic gradients are inspired by copper and brass, reflecting the materials that define classical sound while adding a sense of permanence and luxury.
The logotype captures harmony between tradition and design.
Each letterform was custom-shaped to echo the curves of musical notation, blending softness with structure. The metallic gradients are inspired by copper and brass, reflecting the materials that define classical sound while adding a sense of permanence and luxury.
Brochure Design
Brochure Design
Brochure Design
Designing stillness into the sound of legacy.
Designing stillness into the sound of legacy.
Designing stillness into the sound of legacy.
The brochure functions as both catalogue and keepsake.
Minimal layouts, serif type, and rich brown tones were used to highlight the tactile beauty of each instrument. Every spread balances visual silence with detail, inviting the reader to slow down and experience the brand’s rhythm.
The brochure functions as both catalogue and keepsake.
Minimal layouts, serif type, and rich brown tones were used to highlight the tactile beauty of each instrument. Every spread balances visual silence with detail, inviting the reader to slow down and experience the brand’s rhythm.
The brochure functions as both catalogue and keepsake.
Minimal layouts, serif type, and rich brown tones were used to highlight the tactile beauty of each instrument. Every spread balances visual silence with detail, inviting the reader to slow down and experience the brand’s rhythm.
Brand Guidelines
Brand Guidelines
Brand Guidelines
Where sound learns to sit still.
Where sound learns to sit still.
Where sound learns to sit still.
Raaga is a study in restraint and reverence. Born from the discipline of music and the craft of touch, it carries the poise of classical instruments into a visual language of balance. Every surface, tone, and type choice mirrors the rhythm of handmade sound — measured, patient, and precise. The brand does not perform; it listens. It moves at the pace of craft, revealing beauty in silence and structure in simplicity.
Raaga is a study in restraint and reverence. Born from the discipline of music and the craft of touch, it carries the poise of classical instruments into a visual language of balance. Every surface, tone, and type choice mirrors the rhythm of handmade sound — measured, patient, and precise. The brand does not perform; it listens. It moves at the pace of craft, revealing beauty in silence and structure in simplicity.
Raaga is a study in restraint and reverence. Born from the discipline of music and the craft of touch, it carries the poise of classical instruments into a visual language of balance. Every surface, tone, and type choice mirrors the rhythm of handmade sound — measured, patient, and precise. The brand does not perform; it listens. It moves at the pace of craft, revealing beauty in silence and structure in simplicity.
An identity that listens to heritage and speaks through the language of craft, when Raaga took shape.
An identity that listens to heritage and speaks through the language of craft, when Raaga took shape.
An identity that listens to heritage and speaks through the language of craft, when Raaga took shape.
Engineering Tomorrow, Without Compromising Today
We Grow With People Who Want to Grow. From early MVPs to product pivots to full-scale SaaS
experience.
experience.
experience.
experience.
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The Art of Undeniable Experience
We partner with bold thinkers to design and deliver systems that last. Not just usable — loveable.
Not just fast — foundational.
Engineering Tomorrow, Without Compromising Today
We Grow With People Who Want to Grow. From early MVPs to product pivots to full-scale SaaS
experience.
experience.
experience.
experience.
experience.
The Art of Undeniable Experience
We partner with bold thinkers to design and deliver systems that last. Not just usable — loveable.
Not just fast — foundational.
Engineering Tomorrow, Without Compromising Today
We Grow With People Who Want to Grow. From early MVPs to product pivots to full-scale SaaS
experience.
experience.
experience.
experience.
experience.
The Art of Undeniable Experience
We partner with bold thinkers to design and deliver systems that last. Not just usable — loveable.
Not just fast — foundational.